Social Media as a recruitment tool for clinical trials: The Best, the Worst, and the Balanced

Duration: 60 Minutes
The webinar will discuss the best practices, and do's and don'ts for using social media in clinical trial recruitment. Common issues, misconceptions, perceptions, and possible solutions will be covered. Regulatory, legal, technological, financial and logistical issues related to use of social media in clinical trial recruitment will be presented. Best practices will be discussed using examples from the presenter's extensive experience in the field. The webinar will provide tips and suggestions to add social media recruitment campaign to trials of all sizes using case studies and examples.
Instructor: Mukesh Kumar
Product ID: 501108
Objectives of the Presentation
  • Social media recruitment strategy
  • Regulatory approval of social media recruitment portals
  • Analyzing effectiveness of social media recruitment tools
  • Cultural, generational and technical challenges and solutions
  • Generating social media visibility
  • Social media messaging: best practices
  • Pros and cons of various social media outlets
  • Trends of social media usage and troubleshooting
Why Should you Attend
Social media is perhaps one of the most effective ways to increase the visibility and public profile of a given clinical trial. It can be used to highlight key elements of interest of potential patients, address common concerns, answer most questions, and educate all stakeholders. In the last 5 years, use of social media for recruitment of patients has increased to about 11% of all patient recruitments for clinical trials. With only about 1 in 10 patients being approached using social media to participate, social is one of highest-potential less-used recruitment avenue available to sponsors of clinical trials, particularly for younger patient populations. However, social media recruitment poses new challenges from regulatory, ethical, technical, logistical, and public perception perspectives.

This webinar will provide tips for using social media in an effective and compliant manner to approach, educate and select clinical trial participants. Also discussed will be comparison between social media and other strategies such as data mining, electronic medical record searches to match patients with trials, and working with patient advocacy groups. The presentation will also provide tested strategies to implement a strong social media campaign for trial recruitment that is focused on patient trust building and conversion.

Who can Benefit
  • Clinical Project Managers
  • Clinical Research Associates
  • Clinical Coordinators
  • Principle Investigators
  • Compliance Managers
  • Regulatory Vice Presidents, Directors and Managers
  • Attorneys - In-house or Outside Counsel
  • Senior executives of pharmaceutical and device firms
$300
Recorded Session for one participant
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  • Presentation handouts in downloadable PDF format will be updated on your OCP Account within 24 hours of the purchase of the product
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Instructor Profile:
Mukesh Kumar, leads the Regulatory Affairs and Quality Assurance departments at Amarex Clinical Research, a full service CRO based in Germantown, MD. His key expertise is in developing Global Regulatory Business Strategies for biomedical product development and his passion is to bring traditional therapies for India, China and the Latin-America to the Western markets. In addition to regulatory expertise, Mukesh is an experienced auditor and a trainer in regulatory and business processes.

Mukesh started his professional career as a research scientist at the NIH, Baylor College of Medicine, Houston, and several premier institutions in India. With more than 11 years of experience in virology, gene therapy, and molecular biology, Mukesh has expertise in biological and combination products. He has been a global Regulatory Affairs Specialist (US, EU, and India) for the last 5 years. He has filed several new-INDs for drugs, biologics and combinations products, NDAs, 510K, PMAs, etc. He has made several hundred FDA submissions, and arranged a number of meetings and responses to FDA comments. In addition, he has had made regulatory submission in the EU and India. Mukesh has reviewed/compiled more than 100 clinical trial protocols and has supervised more than 60 multi-national clinical trials (both under IND and non-IND trials), in the US, Canada, Latin America, Africa, and Asia. In addition to drugs and Biologics, he has extensive experience in medical device and diagnostic product regulatory filings and safety monitoring.

Specialties: Technology transfer, global regulatory strategy, global clinical trials, safety reporting, training, and GLP/GCP audits.

Honors and Awards: US patent awarded "Gene Therapy vectors derived from Sendai virus".

Education: Education: Delhi University - Ph.D., Biochemistry - 1993 – 1997
National Dairy Research Institute - MS, Biochemistry - 1990 – 1993
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