Marketing the Banker in Today's Competitive Environment - 4Ps of Marketing, Industry Life Cycle & Market Structure

Duration: 60 Minutes
This practical training program will help understand how to better market the bank, a bank department, and yourself in this very competitive world. The webinar will review the marketing concept and its practical application in marketing bank products and services. The webinar will also cover the target market, the 4Ps of marketing, the industry life cycle, and market structure. Additionally, the webinar will illustrate the various marketing concepts through case studies.
Marketing Strategy for Banking Industry
Instructor: David Osburn
Product ID: 505469
Objectives of the Presentation
  • Gain an understanding of marketing a bank, a bank department and yourself in today's competitive economy
  • Learn about the marketing concept and how it applies to marketing the bank
  • Explore how a bank can determine its target markets
  • Review the 4Ps of marketing including product, place, price, and promotion
  • Discuss the industry life cycle and how this applies to the bank customer
  • Discuss market structure and the bank's customers
  • Apply the marketing models through case studies
Why Should you Attend
In today's competitive economy, how do you market your bank, how do you market your department, how do you market yourself?

The vital area of marketing is often very challenging. This webinar will provide attendees with a thorough review of the marketing concept as well as practical applications in the real world of marketing bank products and services.

Upon completion of this webinar, attendees will have a good understanding of the target market, the 4Ps of marketing (product, place, price, and promotion), the industry life-cycle, and market structure and how these apply to marketing the bank. Additionally, mini-case studies will be presented to illustrate the marketing models.

Who will Benefit
  • Commercial lenders
  • Relationship managers
  • Branch managers
  • Private bankers
  • Business development officers
  • Business owners
  • Compliance managers and officers
  • Risk managers and officers
  • Controllers
  • Presidents / vice presidents
  • Managers / supervisors
  • Sales representatives
  • Marketing personnel
  • Retail businesses owners
  • Maintenance and security employees
  • Stock room personnel
  • Business vendors
$200
Recorded Session for one participant
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How it works
Live Session - How it works
  • Login to onlinecompliancepanel with your registered username and password https://www.onlinecompliancepanel.com/login
  • The webinar joining link, username and password for joining the webinar will be updated on your OCP Account 24 hours prior to the webinar
  • Presentation handouts in Downloadable PDF format will be updated on your OCP Account 24 hours prior to the live session
  • Login to the audio conference on the scheduled date and time
  • Get answers to your queries through interactive Q&A sessions via chat at the end of the session
  • Download the Certificate of Attendance and Purchase Invoice from your OCP Account 24 hours after the completion of the session
  • Please let us know your thoughts and views at the end of the webinar, your valuable feedback will help us improve
Recorded Session - How it works
  • Login to onlinecompliancepanel with your registered username and password https://www.onlinecompliancepanel.com/login
  • Upon purchase of the recorded session a link will be updated on your OCP Account within 24 hours
  • Please click on the link to access the Recorded Session
  • Presentation handouts in downloadable PDF format will be updated on your OCP Account within 24 hours of the purchase of the product
  • Download the Certificate of Attendance and Purchase Invoice from your OCP Account after 48 hours of the product Purchase
  • Please share your valuable Feedback at the end of the session
Instructor Profile:
David L. Osburn is the founder of Osburn & Associates, LLC, a Business Training and Contract CFO Firm that provides seminars, webinars, and keynote speeches forCPAs, bankers, attorneys, credit managers, and business owners on topics such asBanking/Finance/Credit, Negotiation Skills, Marketing,and Management Issues.

Mr. Osburn’sContract CFO clients include medical practitioners, financial institutions, law firms, CPA firms, architects, real estate developers, and contractors.

His extensive professional background of over 30 years includes 17 years as a Business Trainer/ Contract CFO and 16 years as a bank commercial lender including the position of Vice President/Senior Banking Officer. His bankingcredentials include loan underwriting, loan "work-out", management, and business development.

Mr. Osburn has been an adjunct college professor for over 30 years including Nevada State College and College of Southern Nevada. He holds an MBA from Utah State University, a BS in Finance from Brigham Young University, and is a graduate of the ABA National Commercial Lending School held at the University of Oklahoma.

Additionally, Mr. Osburn holds the professional designation of Certified Credit & Risk Analyst (CCRA) as granted by the National Association of Credit Management (NACM).
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