FDA's Off-label Promotion in Social Media
Duration: 60 Minutes
flat 50% off on this webinar
The webinar provides insight on how to manage marketing strategies that use social media. A firm's use of social faces FDA restrictions and obligations on how you use social media, what you can say and what you must do to correct misinformation published by third parties that places you at risk with FDA.
FDA's positions shifts over time, so guidance by example provides a clue on what FDA expects, but no clear direction is given. There are key points on how to figure out where the FDA is on this issue and where it is likely to go. Hopefully, you will not be an FDA example of what not to do.
Objectives of the Presentation
Why Should you Attend
- How FDA limits the use of social media
- How social media can make your product illegal (misbranded)
- Who triggers the off-label trap
- Figure out who is responsible for false or misleading information
- Identify corporate controls over regulatory affairs and marketing departments
FDA regulates firms' use of social media to prohibit product information that is deemed false and misleading. Firms bear the responsibility of checking and prohibiting the use of social media that offends FDA's key limitations of how social media can be used. What can be stated by an individual citizen becomes restrict commercial speech when such statements or related information is attributed to a manufacturer. FDA's treatment of social media as labeling opens up a broad opportunity for FDA to claim your product is illegal. Staying within the vague boundaries of FDA's social media restrictions can be confusing, surprising and expensive if you have not carefully charted your course on the use of social media.
Who will Benefit
- FDA labeling restrictions on using social media for promotion
- Direct to Consumer information obligations
- Fair and balanced information requirements
- Context of social media messages
- Exemptions for social media use
- Management roles and responsibilities
- Marketing managers
- Regulatory affairs managers
- In-house legal counsel
- Third-party consultants
- Own Label distributors
- International trade managers
- Product specification developers
- Corporate web managers
Social media pervades our daily lives, such as with Facebook, Instagram. Linked In and blogs. These services provide direct access to consumers rather through a more diluted mass media approach. Promotional information can be targeted to a consumer's interest. As soon as they “like” or search for services or products, firms can target the person with specific promotional material. A passing interest becomes a target of endless pop-up ads. To that end, social media gives firms a broad demographic reach to potential customers. Some of that activity is acceptable to FDA, some are not and will earn you an FDA Warning Letter. That is a costly regulatory rebuke, which you can avoid. Planning and ongoing diligence is required.